Meet consistent demand in the romantic casual maxi category with a dress silhouette that layers feminine details beautifully from neckline to hem. This full-length maxi dress features a gathered round neckline with ruffle edge and delicate center tie detail, short puff sleeves with ruffle cuff finish, and a wide multi-row smocked waistband that cinches and defines the silhouette while stretching comfortably across sizes. The flowing A-line maxi skirt in lightweight crinkle-texture fabric completes a look that reads as effortlessly romantic across resort, boho, and everyday casual retail contexts. Available in four soft wearable colorways, sold by the dozen mixed in color and size.
Product Specifications:
- SKU: CL644-508
- Sold By: Dozen (12 dresses — mixed colors and sizes per dozen)
- Master Case Quantity: 48 dresses
- Sizes: Mixed S/M and L/XL assorted per dozen
- Neckline: Gathered round neckline with ruffle edge and center tie bow detail
- Sleeves: Short puff sleeves with ruffle cuff finish
- Waist: Wide multi-row smocked elastic waistband — stretchy, self-adjusting fit, ruffle hem at waistband edge
- Skirt: Relaxed full-length A-line maxi — lightweight crinkle-texture fabric, flowing drape
- Fabric: Lightweight crinkle woven — soft, breathable, relaxed texture
- Available Colors: Black, Dusty Rose/Mauve, Sage Green, Camel/Tan — 4 colorways assorted per dozen
- Fit: Relaxed — smocked waist accommodates range of sizes; mixed S/M and L/XL per dozen
- Occasion: Resort wear, boho casual, vacation, brunch, outdoor events, spring/summer fashion, garden party, everyday elevated
Retail Market Applications:
The tie-neck ruffle detail distinguishes this maxi from standard smocked bodice styles — it adds a romantic, feminine focal point at the neckline that elevates the overall look and drives the "I need this" purchase decision at the shelf. The wide smocked waistband with ruffle trim adds a second design moment that gives the dress a layered, thoughtfully constructed feel above its price point. The 4-color palette balances versatility and fashion: black for the year-round neutral buyer, dusty rose for the romantic feminine shopper, sage green and camel for the trending earthy-tone market. Strong placement in women's clothing boutiques, resort and beach shops, boho lifestyle stores, brunch and occasion retail, flea market fashion booths, and online storefronts.
Wholesale Investment Benefits:
The wide smocked waistband self-adjusts across sizes, reducing fit-related returns and supporting confident online retail performance. Mixed size per dozen simplifies reordering — no per-size tracking required. The crinkle fabric texture adds visual and tactile richness without adding cost, supporting retail price points above basic maxi dress cost. At 48 dresses per master case, this is a reliable, scalable catalog staple with broad seasonal appeal from spring through early fall.
