Butter Squishy Super Soft Slow Rising Sensory Toy Rainbow Colors Wholesale

Stock one of the most viral sensory toy trends sweeping TikTok and social media — the Butter Squishy is a super soft, slow-rising squeeze toy designed to look exactly like a stick of butter, delivering a satisfying tactile experience that has captivated kids, teens, and adult collectors across every major social platform. Each squishy measures 13.5CM / 5.31" and features a fun rainbow gradient colorway that transforms the classic butter stick into a bold, eye-catching novelty collectible available in pink/orange, full rainbow, yellow/green, and blue gradient variations. Clearly labeled "NOT REAL FOOD / TOY" and individually polybag wrapped for safe retail display, each unit arrives in a yellow branded retail counter display box of 20 pieces that is ready to place on any checkout counter or novelty display table with zero setup required. Ages 3+.

SKU: TY2434-711-20CSHYT | Master Case: 288 pieces per carton | Sold as: 1 dozen (12 units) | Size: 13.5CM / 5.31" | Display: 20-piece retail counter display box

Retail Market Applications

Capture the viral sensory toy market with a TikTok-trending product that sells through impulse purchase and social proof — the Butter Squishy is the kind of novelty toy that shoppers recognize instantly from social media and grab on sight without hesitation. Dollar stores, flea market toy vendors, children's boutiques, and online resellers targeting the sensory toy and fidget category will find this a consistently fast-moving SKU with strong repeat reorder potential. Parents, kids, and teen collectors actively search for "butter squishy slow rising toy," "viral TikTok squishy toys," and "soft slow rise novelty squeeze toys" — making this a proven performer across both brick-and-mortar impulse displays and online marketplace listings. The individually wrapped polybag units and branded counter display box make merchandising effortless, while the rainbow colorway assortment ensures fresh visual appeal with every restock. At 288 pieces per master case, this is a high-volume, high-turn wholesale novelty investment with broad demographic appeal.

Product Highlights

- Viral TikTok trending sensory toy — super soft, slow-rising butter stick squishy design
- Fun rainbow gradient colorways: pink/orange, full rainbow, yellow/green, and blue gradient
- Satisfying slow-rise tactile squeeze experience — broad appeal across kids, teens, and adult collectors
- 13.5CM / 5.31" size — substantial, satisfying squeeze toy with strong perceived value
- Clearly labeled "NOT REAL FOOD / TOY" — safe, compliant retail display
- Ages 3+ safety rating — broad demographic reach across toddlers through adults
- Individually polybag wrapped — hygienic, retail-ready, and easy to peg or counter display
- 20-piece yellow branded retail counter display box — zero setup required, place and sell immediately
- Perfect for shoppers searching "butter squishy slow rising," "viral TikTok squishy toy," or "soft novelty squeeze toy kids"
- 288-piece master case delivers efficient high-volume buying with strong margin potential across all retail formats